Privacy policy

Last updated: 19 September 2026

This Privacy Policy explains how Elowen Rose collects, uses, stores and shares your personal information when you visit elowenrose.co.uk, contact us or make a purchase.

For the purposes of UK data protection law, Elowen Rose is the controller of the personal information described in this policy.

Information We Collect

Depending on how you interact with us, we may collect:

  • Your name, billing address and delivery address

  • Your email address and telephone number

  • Your order details, returns and customer service communications

  • Payment and transaction information

  • Information about your device and use of our website, including your IP address, browser type, time zone, device identifiers and cookie data

  • Marketing preferences and information you choose to provide to us

Payment information is processed securely by our payment providers. We do not ordinarily receive or store your complete card details.

We collect information directly from you, automatically through cookies and similar technologies, and from service providers involved in processing your order.

How We Use Your Information

We may use your personal information to:

  • Process, fulfil and deliver your orders

  • Process payments, returns and refunds

  • Send order confirmations and delivery updates

  • Respond to enquiries and provide customer support

  • Detect and prevent fraud or misuse

  • Maintain, analyse and improve our website and services

  • Comply with our legal, tax and accounting obligations

  • Send marketing communications where you have consented, or where otherwise permitted by law

Lawful Bases

Under the UK GDPR, we rely on the following lawful bases:

  • Contract: where processing is necessary to accept, fulfil or manage your order

  • Legal obligation: where processing is necessary to meet our legal, tax or accounting responsibilities

  • Legitimate interests: where necessary to operate, secure and improve our business, prevent fraud and provide effective customer service, provided those interests do not override your rights

  • Consent: where you have chosen to receive certain marketing communications or accepted non-essential cookies

Where processing is based on consent, you may withdraw that consent at any time.

Sharing Your Information

We share personal information only where necessary to operate our business and provide our services. This may include:

  • Shopify, which hosts our online shop

  • Payment processors

  • Delivery companies and fulfilment partners

  • Customer support, website, analytics and communications providers

  • Professional advisers and public authorities where required by law

These providers may only use personal information as permitted under their agreements with us and applicable law.

We do not sell your personal information.

International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we use an appropriate safeguard recognised under UK data protection law, such as UK adequacy regulations or approved contractual protections, where required.

Cookies

We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use the website and, where you have consented, support personalised advertising or marketing.

Essential cookies are required for the website and checkout to function. Non-essential cookies will only be used where you have provided the required consent.

You can review or change your cookie preferences through the cookie controls available on our website. You can also restrict cookies through your browser settings, although doing so may affect some website features.

Marketing Communications

If you have agreed to receive marketing emails or messages, you may unsubscribe at any time by using the unsubscribe link included in the communication or by contacting support@elowenrose.co.uk.

Unsubscribing from marketing will not prevent us from sending necessary service communications about an existing order.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support, maintaining transaction records, resolving disputes and complying with legal, tax and accounting requirements.

Retention periods vary depending on the type of information and our legal obligations. When information is no longer required, we will delete or anonymise it where appropriate.

Your Rights

Under UK data protection law, you may have the right to:

  • Request access to your personal information

  • Ask us to correct inaccurate or incomplete information

  • Ask us to delete your personal information

  • Request that we restrict the use of your information

  • Object to certain processing, including direct marketing

  • Request the transfer of certain information to you or another provider

  • Withdraw consent where processing is based on consent

These rights may be subject to legal limitations.

To exercise a right, email support@elowenrose.co.uk. We may need to verify your identity before completing your request. We will respond within the period required by applicable law.

You also have the right to complain to the UK Information Commissioner’s Office. Further information is available at ico.org.uk. We would appreciate the opportunity to address your concern first.

Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no online transmission or storage system can be guaranteed to be completely secure.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services or legal obligations.

The latest version will be posted on this page, and the “Last updated” date will be revised accordingly.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Email: support@elowenrose.co.uk
Telephone: +44 7700 900123
Postal address:
Elowen Rose
42 High Street
Guildford GU1 3EL
United Kingdom